Do you enjoy wearing Levi's blue jeans? Blue jeans have become
popular all over the world, but do you know how they got started?
Read on to find out...
Levi Strauss was born in Germany in the mid 1800's and emigrated to the
United States as a young man. He lived in New York City and learned the
dry-goods business for several years. In 1853 he took his knowledge and
his dreams to San Francisco (California., USA.) His dream to succeed
came true over the next 20 years as he became a very successful
businessman.
Many of Levi Strauss' customers were cowboys and miners. They needed
clothing that was strong and durable. Strauss found a special fabric from
France that was comfortable and lasted a long time. It was called "serge
de Nimes," which was later shortened to the word denim.