The radical differences in costs could change the strategy of a company. The costs of frozen products are nearly twice as high using the traditional method. If the department manager were to see the much lower costs, then he/she would definitely urge the general manager to push the sales of frozen products. Conversely, the costs of baked goods are actually higher than what was figured using the traditional method, which would lead to a more in-depth analysis of how that number can be decreased. Therefore, the strategy of an organization is heavily impacted by the more accurate costs provided by activity-based costing.