To understand the needs of consumers, the needs of customers. Can change all the time. So the adjustment in accordance with the changes. Improve and maintain a brand to target consumers continuously. To understand the culture and group customers in each boosting, and the different points of the brand. It will help to create a unique target consumers or remember goods of brand. And more importantly, the products and services under the brand. Must follow what brand presented. The consumer can agree with the point of the brand. When the good experience from using the product or service. To make a commitment to more and more brands and develop as per the customers.