This paper describes the growing trend towards community-based tourism. The imperative for this change is a combination of consumer and political pressure. Community-based tourism fulfills 3 criteria: it should have the support and participation of local people; as much of its economic benefit as possible should go to people living at or near the destination; and the act of tourism must protect local people's cultural identity and natural environment. It is suggested that community-based tourism is one way of delivering economic and social regeneration, while protecting local cultures against the rising tide of globalization.
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