Competitor : So that we can compete with competitors we should have a strategy to compete with its competitors and meet the needs of consumer. Competitive Strategies, 1.Cost Leadership To be able to offer lower prices than competitors and if it The Red Ocean it can also stand in the market. 2.Differentiation Because we are new in the market, we offer products with the original model is already on the market. We may be unfairly disadvantage. So we should offer products that are innovative, exotic or not present. Such as home environment.