This increased from 5.5% to 13.9%. between 2000 and 2001. The preferences of users for the type of service required are held on a database and then matched against the offers of suppliers to the site. The choice of suppliers is 92 one of the key‘ differences between an intermediary site such as this and one hosted by a single supplier or travel agency. Enhancements in 2001, to help increase conversion rate included: