Products available from outside suppliers aid diversity and convenience.
There must be sufficient choice in the menu to both stimulate and satisfy customers, especially where repeat business is encouraged.
The use of a standard menu supported by a „specials‟ menu provides diversity without risking slow-selling lines becoming established on the menu.
Specials menus also enable the coffee shop to clear excess stock or stock near „use by date‟ by promoting these items and/or reducing their price.
Hot beverages include a range of coffees and hot chocolate drinks made from the espresso machine, and a range of tea blends, including herbal.
A particular supplier of coffee or tea may also be chosen and promoted.
By specialising in one brand of coffee the operator of