Newspapers offer the broadest reach of any mass medium:
An average issue of a daily or Sunday newspaper reaches more adults than an average half-hour of prime-time television.
In central NH, the Monitor's daily and Sunday readership is more than three times the number of people who listen to the region's most-popular radio station.
You can hit every household with direct mail, but is anyone paying attention? Research indicates anywhere from half to three-quarters of all direct mail goes straight to the trash, unopened and unread. But newspaper ads and circulars are sought out by consumers.