Positioning, a fifth P often is considered in addition to the standard four Ps (Product, Price, Place and Promotion). Positioning is the act of designing the organization’s actual and perceived offering in such a way that it lands on and occupies a distinctive place in the mind of the target market --- where you want it to be. Furthermore, the goal of positioning is to locate the brand in the minds of consumers to maximize the potential benefit to the company. Finally, the result of positioning is to offer a rational reason why the consumers (target market) should buy your products or change their previous behavior to the way what you want, suggest and desire.