Rothenberg’s first solo exhibition in New York in 1975 was at the 112 Greene Street Gallery. Consisting of three large-scale paintings of horses, it was heralded for introducing imagery into minimalist abstraction, while bringing a new sensitivity to figuration. Critic Peter Schjeldahl called the show "a eureka," stating that "the large format of the pictures was a gesture of ambition," and that "the mere reference to something really existing was astonishing.