The prophets of doom are predicting the end of librarianship as it has been known.Printed journals are being dumped,the “punters”are just “Googling”,and the e-book is threatening to burst through at any moment.Will there be a role for librarians in five years time? In my opinion,I think it will be a different one with information literacy at its core.The so-called Google generation’s technical ability is easily overstated and they are no more able to search and evaluate effectively than their forebears.Librarians cannot simply use their tried and trusted methods from the days of user eduation, and will need to employ more engaging and activemethods to reach their patrons.Web 2.0, by its emphasis on the user and participatory character,fosters innovatory approaches which should be more fun.Recently there has been some evangelizing and examples of good practice.As we shall see this is going beyond hype,but these are early days and it is impossible to quantify the activity.It is clear that the Web 2.0 “mantra” has arrived, is irreversible,and that experimentation is happening and will spread unpredictably.Tthat is the nature of Web 2.0.