“Paper Towel Dispenser News.”
They placed special paper towel dispenser machines in several corporate bathrooms, malls and cinemas, that printed a paper towel with news straight from the site’s newseed in special ink. To lead interested parties to the site, the printouts also included a QR code. The unusual approach proved a success, with unique visitors to the site increasing by 37% in the first two weeks. Check out the case study video above to learn more, and stick around for credits after the jump.