When QR strategy has become saturated, companies have to find the ways to differentiate themselves, some adopt ERP system, others adopt Just-in-Time manufacturing concept. However, there is one company that stands out. Zara who is the fashion retailer in Spain, has managed to get the attention from academics and the first case study about its strategies was published by Harvard Business School in 2003. In 2004, Kasra Ferdows, Michael A. Lewis, and Jose A.D. Machuca published the article on Harvard Business Review named "Rapid-Fire Fulfillment". This article was the result of 3-year interviews with the senior management of Zara. We've identified 7 rules that we can learn from them as below, - See more at: http://www.supplychainopz.com/2013/09/7-rules-fashion-supply-chain-management.html#sthash.NrCSA3jl.dpuf