Marketing Strategy: Consumer versus
Business-to-Business Markets Marketing
Marketing strategydecisions fora consumer product may be very different from the decisions for a business-to-business product. In business-to-business markets the entrepreneur sells the product service to another business that uses the product or service as part of its or operations. Dell Computer markets its products to both consumers and businesses. I marketing the uses direct mail and the Internet, and to businesses it uses its to consumers, company own sales force. This sales force calls on businesses with the intent of selling a large volume of PCs accessories in transaction. The consumer marketing effort, however, does support the business marketing effort since the advertising and promotions will be seen or read by both markets. Consumer markets involve sales to households for