Introduction
The Coca-Cola Company operated as an “independent, local business” until it merged
with John T. Lupton and BCI Holding Corporation. Collectively, they became known as the
Coca Cola Enterprise Incorporation (Inc.). They began to offer stock, and stales instantly
increased. Additionally, it merged with the Johnston Coca-Cola Bottling Group, Inc. and
combined teams for operations and management in 1991. By 1992, the incorporation
successfully generated over $5 billion dollars in revenue. This alone proved that these Coca Cola
geniuses were capable of forming the billion dollar industry that we are so familiar with today
(Khan 8)!
Actually, the beginnings of Coca-Cola go further back than the company merging. The
original idea to make coke and its inventor, John Pemberton, created a concoction by simply
being curious of how a mixture of certain ingredients would taste. Being a pharmacist, he knew
to use a fragrant to appeal to the masses that would consume it, use a caramel color which
appeared to be luscious, and to make sure the ingredients would be safe. He added carbonated
water, got customers to try it, and begin to sale 5¢ glasses