Introduction
The Coca-Cola Company operated as an “independent, local business” until it merged 
with John T. Lupton and BCI Holding Corporation. Collectively, they became known as the 
Coca Cola Enterprise Incorporation (Inc.). They began to offer stock, and stales instantly 
increased. Additionally, it merged with the Johnston Coca-Cola Bottling Group, Inc. and 
combined teams for operations and management in 1991. By 1992, the incorporation 
successfully generated over $5 billion dollars in revenue. This alone proved that these Coca Cola 
geniuses were capable of forming the billion dollar industry that we are so familiar with today 
(Khan 8)!
Actually, the beginnings of Coca-Cola go further back than the company merging. The 
original idea to make coke and its inventor, John Pemberton, created a concoction by simply 
being curious of how a mixture of certain ingredients would taste. Being a pharmacist, he knew 
to use a fragrant to appeal to the masses that would consume it, use a caramel color which 
appeared to be luscious, and to make sure the ingredients would be safe. He added carbonated 
water, got customers to try it, and begin to sale 5¢ glasses