There are three important implications for banks in this increasingly multichannel environment. One is that the density of branches will fall considerably in overbanked areas of Southern Europe but remain stable or even rise in parts of Central and Northern Europe. Second, banks will have to develop smaller, more customer-centric branches. Finally, with most customers using more than one means of interaction, banks will have to devote greater attention to integrating channels seamlessly. To generate more leads, they will also have to invest heavily in digital and pricing skills.