In talking with our Creative team, any promotional themes (for events or holiday) should continue to follow our brand equity standards. The House of Flawless cartoon images were never meant to be used as a pillar for who Laura Mercier is. I know that these images have been used previously, however we need to move away from this and get back to our core look to maintain global consistency. For this reason, please send other options for visual presentation for this event that would be more in line with our current merchandising standards and images. Using any of our current creative images for product or model shots, and developing all merchandising with the core color in Black 5C (our pantone).
Can you please send over other ideas for the event space, and holiday packaging so we can review and approve? Please work with Amy to get any images or examples needed.
Thank you for your understanding and cooperation!