Because we're all scared of dying companies like Coke but not alone have chosen to prey on those fears
and to make people believe that this is part of the solution.
It isn't.
They were making purely illegal, completely unfounded claims to prevent a variety of diseases.
They claimed that it would inhibit growth of tumours,
which is double-talk for prevent cancer, of the skin, lung, oral cavity, oesophagus, stomach, liver, prostate and other organs.