Use language that anyone can understand
Use plain-language names for all of your files and directories, separating the words with “breaking” hyphen characters. This system is easy to read and understand, and since conventional word spaces are not allowed, the hyphens “break” the file name into individual words or number strings that can be analyzed by search engines and will contribute to the search rankings and content relevance of your pages. We recommend this convention for directory names, too.
Mirror your visible site structure wherever possible
Directory and file naming conventions that directly mirror the visible organization of your site are infinitely easier for your team and users to understand and will contribute to search engine rankings and relevance, because the whole url becomes a useful semantic guide to your content structure. Each component of your page url can contribute to search page ranking, but only if the names make sense in the context of your page content and relate to key words or phrases on the page.
This poorly named url contributes nothing to search engine relevance or site structure legibility:
Use language that anyone can understandUse plain-language names for all of your files and directories, separating the words with “breaking” hyphen characters. This system is easy to read and understand, and since conventional word spaces are not allowed, the hyphens “break” the file name into individual words or number strings that can be analyzed by search engines and will contribute to the search rankings and content relevance of your pages. We recommend this convention for directory names, too.Mirror your visible site structure wherever possibleDirectory and file naming conventions that directly mirror the visible organization of your site are infinitely easier for your team and users to understand and will contribute to search engine rankings and relevance, because the whole url becomes a useful semantic guide to your content structure. Each component of your page url can contribute to search page ranking, but only if the names make sense in the context of your page content and relate to key words or phrases on the page.This poorly named url contributes nothing to search engine relevance or site structure legibility:
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