Age: Generally, Coke does not have a specific target and is addressed to everyone.
But the main consumers are 12-30 years old people.The brand succeed in reaching them, through partnerships for example (restaurants, fast foods such as McDonald’s…)So, the core target audience of Coca Cola is youngster or youth. Their targeting is not based on gender but the results show that both genders like this product and use it (almost 50/50).
Finally, Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age segments.