07:42Your feelings on the Good Morning Britain format will probably depend on what you're looking for from your breakfast telly. Do you want slick, fast-paced news or a showbiz-y, cosy chat on a comfy sofa? ITV have gone for the first and the main problem that they're now facing is that they're now going directly head-to-head with BBC Breakfast. Will viewers be willing to leave Bill Turnbull and co behind? It's a tough ask.