Destinations: Global expansion of the cruise experience
The tourist destinations visited by cruise ships are closely linked with the zones in which cruise lines
operate. A key factor in selecting a zone, as in the case of destinations on land, is the time of year and
the climatic conditions. With their mobility, cruise ship fleets can shift their operations from one region
to another according to the season.
The leading zone is the Caribbean, which, especially during the northern hemisphere’s winter
months, which, especially during the northern hemisphere’s winter months, captures more than half
of the demand from the world’s leading source market, which continues to be North America. The
Mediterranean remains in second place as a destination, ahead of Atlantic Europe (the region with the
greatest growth in the last 10 years), having already achieved full autonomy vis-à-vis United States and
Canadian demand. In addition, all cruise lines are concentrating their interests in the Mediterranean
while at the same time becoming involved in the purchase and management of cruise terminals,
regarded as offering major potential for growth in the near term.
By and large, it can be said that the cruise business conforms to the patterns observed for tourism on
land, with demand and destinations configured at regional rather than world level. The share of cruise
destinations situated in Asia and the Pacific remains small, and growth in local demand for cruises in
that region has been slow.
Destinations: Global expansion of the cruise experienceThe tourist destinations visited by cruise ships are closely linked with the zones in which cruise linesoperate. A key factor in selecting a zone, as in the case of destinations on land, is the time of year andthe climatic conditions. With their mobility, cruise ship fleets can shift their operations from one regionto another according to the season.The leading zone is the Caribbean, which, especially during the northern hemisphere’s wintermonths, which, especially during the northern hemisphere’s winter months, captures more than halfof the demand from the world’s leading source market, which continues to be North America. TheMediterranean remains in second place as a destination, ahead of Atlantic Europe (the region with thegreatest growth in the last 10 years), having already achieved full autonomy vis-à-vis United States andCanadian demand. In addition, all cruise lines are concentrating their interests in the Mediterraneanwhile at the same time becoming involved in the purchase and management of cruise terminals,regarded as offering major potential for growth in the near term.By and large, it can be said that the cruise business conforms to the patterns observed for tourism onland, with demand and destinations configured at regional rather than world level. The share of cruisedestinations situated in Asia and the Pacific remains small, and growth in local demand for cruises inthat region has been slow.
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