One of the goals of this book is to explain the 40 Answers, or
principles, as “lenses,” tools you can use to view the problem or
opportunity from a unique perspective. The lenses are not just
beneficial for technical disciplines. The lenses translate just as
well as solutions to social, economic, political, and environmental
issues, as well as marketing, sales, and operations. The lenses
of TRIZ can be used to solve any problem, in any part of your
business and life.