Racist commenters beware: Your words might show up in your own backyard.
A new campaign in Brazil is plastering billboards with racist Facebook comments. The point is not to expose anyone but to educate people that their words have a real impact.
The campaign, "Virtual racism, real consequences," is using the location tag from Facebook posts to find where the offenders live. The group is then buying billboard space in their neighborhoods, but blurring out the names and photos of the commenters.