Beer
Of the beer companies, C and D, one is a national brewer of mass-market consumer beers sold under a variety of brand names, This company operates an extensive network of breweries and distribution systems. The firm also owns a number of beer-related businesses, such as snack and aluminum-container manufacturing, and several major theme parks.
The other company produces seasonal and year-round beers with smaller production volume and higher prices. This company outsources most of its brewing activity. The firm is financially conservative, and has recently undergone a major cost-savings initiative to counterbalance the recent surge in packaging and freight costs.