2.1.3. Promotion
It is all the communication tools that can deliver the message to the intended audience. Basically
promotion is set of activities to inform, persuade and influence that completely linked (Roosta & et al,
2007, p247). Promotion can be divided into four groups that each group has different dimensions.
Kuwait Chapter of Arabian Journal of Business and Management Review Vol. 2, No.12; August 2013
55
2.1.3.1. Advertising
It is strongest tool in the identification of a company, goods, service or idea and vision. If Advertisement
be constructive and impressive, they will create a "picture" In the audience or even create interested to
issue or recognition and to accept brand and product.