Video sharing
Online video consumption continues to grow year on year as bandwidth gets faster and cheaper. Sharing video content is easy with social video sites such as YouTube. Anyone can upload videos captured on devices from webcams and mobile phones, to high end, professional productions. YouTube has 60% of all online video viewers with up to 2 billion viewers in an evening and over 138 240 videos uploaded every day (YouTube, 2011). This
makes it both the premier online video site and social video sharing site online. This implies that most video consumption on the web is already based on social media, and that there are over 4.67 billion online viewers of video overall (YouTube, 2011). YouTube was acquired by Google in 2006 for $1.65 billion.
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(YouTube, 2011). YouTube was acquired by Google in 2006 for $1.65 billion.