Industry perspective: 3 clear market trends and technology opportunities
Any app on any device
Innovation within the device market causing the set of devices used to access corporate information, customer-facing applications and data has grown exponentially
Desktop: users personal preference towards Macs over PCs; significant Chromebook adoption
Desktop-alternative devices: continue adoption within the enterprise along with a growing set of mobile, tablet and smartphone devices
Lines blurred between desktop and mobile
Shift in concept between personal and corporate ownership
Trend of smart devices for home and workplace (IoT)
Need for a Mobile-Cloud Architecture
Today’s desktop architecture and app delivery environment is unsustainable
Traditional desktop model reflects its original client/server architecture, in contrast to the cloud investments and initiatives that have dominated IT’s agenda
Desktop environment has failed to capture the innovation in user experience, simplicity and management that has characterized the mobile environment
The mobile-cloud architecture is also further blurring the lines between desktop and mobile as apps and data are delivered as cloud services, rather than distinct assets deployed to a specific single device
In the 2014 CIO survey by ZDnet, more than half of those surveyed ranked “Achieving Seamless User Interaction Across Devices” as a top technological priority. (Source: http://www.zdnet.com/research-82-of-it-leaders-consider-security-top-priority-7000035324/)
The mobile-cloud architecture has advantages that will revitalize the desktop environment and bring new value to the business
Leverage Mobility as a Business Platform
Mobile is the most disruptive trend for transforming customer engagement, redefining business critical apps and creating new levels of employee empowerment
Transform business processes and operations
Make employees more productive and effective
Generate new revenue streams and disrupt markets
IBM C-suite Study: 84% of CIOs rated mobile solutions as a critical investment to get closer to customers, while 94% of CMOs ranked mobile apps as crucial to their digital marketing plans (Source: “The Individual Enterprise” IBM Institute for Business Value, July 2014)
Value of mobile is well understood amongst IT leadership
IBM Global Services study of mobile investments: 81% of organizations heavily invested in mobile were using the technology to “fundamentally change the way their organizations do business”.
90% of those surveyed are looking to sustain or increase their investments in mobile technologies over the next 12 to 18 months. (Source: “The “upwardly mobile” enterprise”, IBM Global Business Services, 2013)
As a clear CIO priority, nearly every industry is already using VMware to bring Business Mobility to reality, will share a few of those stories later.