In February 1998, GoTo.com launched. This was a new search engine that allowed website owners to bid for placement in the search results pages for specifi search terms. Results were ranked according to how much the website owners were willing to bid, with the highest bid appearing at the top of the page. The website owner would only pay for each click, as opposed to for appearing on the results page. By July 1998, advertisers were paying up to a dollar for each click! GoTo.com changed its name to Overture Services Inc in 2001, and was acquired by Yahoo! in 2003. GoTo.com partnered with portals Yahoo! and MSN to monetise their search queries.