How to Go Global?
Company has decided that it will go global, it must decide bow to global. If you decide to sell in Sin should find local business you try to a partner who speaks the language, knows the laws, and understands the customs and of Singapore's culture? or should you simply export your products from your e country? What do you do if you are also entering Eastern Europe, perhaps stating in Hungary? Should you use the same approach in Hungary that you used in Singapore? Although there is no magic formula for answering these questions, after reading the next two sections, you should be able to:
2 explain why companies choose to standardize adapt their business or procedures.
3 explain the different ways that companies can organize to do business globally.