GoPro has cultivated this sense of community with its users like creating campaigns called “Photo of the Day,” and “Video of the Day.” [2] They did not limit their constant publications to internal authors. They were willing to include their users and publish the content they had received for the world to see and continue to do so through these two daily incentives. The very nature of the camera provides a unique experience with every photo and every video that is submitted. GoPro shares these submissions around the world on the YouTube channel and other social media.