items to their order.
Jet also gives customers additional discounts if they forfeit the right to return an item,
or pay with a debit card instead of a credit card. Four million people have made a
purchase on Jet since it launched, but the company recently shifted its advertising
efforts to getting existing customers to come back more often.
Jet originally planned to charge customers a $50 annual membership fee in exchange
for even larger discounts, but scrapped that model before its launch. At the time, Lore
explained the move in part by saying that some brands did not want to sell goods on a
site that was considered a discount destination.
On the back end, Jet’s technology can identify in real time which orders should be
routed to which vendors to garner the lowest fulfillment and shipping costs — a model
that is said to allow the company to provide bigger discounts for bigger orders.
Vendors are able to set business rules so they only accept orders that will be
profitable for them, Lore has previously said.