Father's Day in India is a relatively new concept but it is celebrated in similar ways as in the United Kingdom or the United States, although on a smaller scale. There is a greater awareness of Fathers Day events in metropolitan cities and bigger towns due to the greater exposure of people to the western cultures in these areas. In Mexico Father’s Day is referred to as “Día del Padre”, where many families get together, prepare meals and distribute gifts to fathers or father figures. In South Africa, many social and cultural societies host Father's Day celebrations to stress the important role of fathers in nurturing children and building stronger society.