Sophomore Year
First Semester Sem.Cr.
ACC2134 Management Accounting 3
ENG2001 English Reading for Comprehension 3
FIN2101 Business Finance 3
MGT2101 Principles of Management 3
MKT2101 Principles of Marketing 3
MKT2206 Product and Brand Management 3
Total 18
Second Semester Sem.Cr.
ENG2002 English Interpretative Reading 3
HRM2101 Human Resources Management 3
LAW2015 Business Law 3
MGT2102 Operations and Supply Chain
Management 3
MKT2205 Marketing Channel Management 3
STA2016 Business Statistics and Quantitative
Analysis 3
Total 18
Program of Study Leading to the
Degree of Bachelor of Business Administration
B.B.A. (Marketing)
Junior Year
First Semester Sem.Cr.
APR2101 Business Information and Communication 3
MGT3102 Taxation 3
MKT3202 Sales Management 3
MKT3204 Consumer Behavior 3
.............. Major Elective 3
Total 15
Second Semester Sem.Cr.
MGT3101 Strategic Management 3
MKT3206 Maketing Plan 3
MKT3209 Integrated Marketing Communication 3
MKT3210 Price policies and strategies 3
.............. Major Elective 3
Total 15
Senior Year
First Semester Sem.Cr.
MKT4201 Marketing Research 3
MKT4203 Marketing Logistics and Supply Chain 3
MKT4207 Global Marketing 3
.............. Major Elective 3
.............. Free Elective 3
Total 15
Second Semester Sem.Cr.
MKT4208 Marketing Strategy Management 3
.............. Major Elective 3
.............. Major Elective 3
.............. Free Elective 3
.............. Free Elective 3
Total 15
Total for 4 years 135