I have seen many people use their blogs to promote not only their products, but feature other favorite Etsy finds. If other sellers keep up with their own shop stats, they will notice the traffic from your site and check it out. You could also contact other sellers and interview them about their shop or process. You could offer giveaways and special coupon codes on your blog. If you’re ready to get a blog or website set up, I recommend Bluehost for hosting.