It is not surprising that accountants are increasingly concerned with the ethical conduct of those in the profession. Of greater concern, however, is the belief among many accountants that unethical behaviour is on the increase among practising CPAs. Further, it can be argued that the incentives and pressures in the marketplace may lead to even more widespread use of unethical behaviour to secure or retain clients. Of course, an important alternative consideration is the changing of professional standards. For example, since the revision of the Code of Professional Conduct by the AICPA, additional changes in the Code have been implemented to relax the rule regarding contingent fee engagements [27,28]. Given the increasing concern for ethical behaviour, it behoves the profession to monitor this situation closely to ensure that there is not a dilution of public confidence in the accounting profession.