Notwithstanding the polemics among scholars regarding the construct of CSR, there
has emerged a growing body of research involving, often, non-tourism and hospitality
industries. Certainly, Holcomb et al.’s (2010, pp. 316-317) recent insightful review
observes that “there is still limited knowledge about CSR activities of hospitality and
tourism companies.” Here, it is plausible to extend the above observation by pointing
out that there has been relatively very little research about the CSR initiatives of
hospitality and tourism companies from the developing world context compared to the
developed world,