A consequence is that a girl in Grimsby’s South ward aged 15-17 is 3 times more likely to get
pregnant than a girl in a neighbouring ward whilst a man living in an area of high multiple
deprivation will die 7 years earlier than the regional average. From the NHS perspective,
there is a need to look for innovative solutions which can address the needs of this group –
but again to do so in ways which ‘customize’ solutions to their specific context whilst
avoiding the financial penalties normally associated with personalized medical care