Awareness is just the beginning
The original of health promotion are in health education, and as the term implies, health education o making people aware of the risk of unhealthy behaviors such as eating an unhealthy diet, drinking excessively and smoking, as well as the benefits of positive behavior such as regular health screening, exercise, stress management, etc. Our belief was that people would make the right choice if they just has the right information, the right education. Most health promotion programs in 1970s and 1980s ware best on education model, and many still are. Over time, we have learned that education is not enough to change behavior for most people. Most people know that they SHOULD exercise. Most smokers know that smoking causes many forms of cancer, respiratory problems, and heart disease, and that it is like to contribute to their early demise. If knowledge ware enough, no one would smoke, and everyone would exercise.