The transnational strategy tries to simultaneously, achieve low costs through location economies, economies of scale, and learning effects; differentiate the product offering across geographic markets to account for local differences; foster a multi directional flow of skills between different subsidiaries in the firm’s global network of operations. The transnational strategy makes sense when: cost pressures are intense pressures for local responsiveness is intense Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. Coca-cola considers applying transnational strategy base on the company is differentiating the product offering across geographic markets to account for local differences. Coca-Cola is sold in more than 200 countries & base on the differential demographic & cultural, Coca-cola is introducing the specified product or packing base on the country needs. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.