If advertisers think that that can just translate an ad
and use it in another country, they'll often be wrong. And if they don't take care about their
ีuse of a foreign language, the advertisers will look foolish. Here is a collection of real-life mistakes:ads that went wrong
Nike had a TV commercial filmed in Kenya with local tribes people. The camera closes in no one
man who speaks in native Maa. As he speaks, the Nike slogan "Just do it." appears on the screen.
The Kenyan is really saying, "l don't want these. Give me the big shoes." Nike's executives
thought that nobody in the U.S. would understand what he was saying Wrong! Some people DID notice.
In Taiwan, the translation of the Pepsi slogan"Come alive with the Pepsi generation." came out