Plasmonic gold nanoparticles with diverse morphology have unique properties that lend themselves to unusual optical applications, potentially including use as absorption amplifiers in thin film solar cells. Gold nanowires (NWs) were successfully synthesized with a green, one pot, surfactant free and room temperature method. Pomegranate juice was used as redactor and capping agent. The as prepared gold NWs were examined by TEM, SAED, XRD, EDX and UV–vis spectra. The method developed is environment friendly and allows control of nanoparticles shapes by changing the concentrations of pomegranate juice.