Crucial to future success is our ability to deliver a consistent brand
experience across all channels and in every New Look store
globally. Our refurbishment programme allows us to offer a more
engaging shopping environment; it’s also driving a significant
improvement in performance. The 119 stores shopfitted during
FY14 (taking our total number of ‘concept’ stores to 264)
continue to generate a positive uplift in gross profit compared to
unconverted stores.