1.3 Brand Awareness
There are thousands even billion products in this world, and each of the product
should have something to differentiate them. Creating a Brand name, words, symbols
and design are the way to identify the product and its source and distinguishes it from
the other products. A company should make this “Brand” different from other product
so consumes will aware about the product. . According to Riba-Insight, Advertising
forms a main part of any brand awareness strategy through the use of both passive
and active advertising. Using the specify market as an example the two different
principles can be described as: Passive advertising addresses the audience without
regard for the specification process and Active advertising targets the audience at one
or more stages of the specification process.