The food industry and federal governments make for strange bedfellows, recognizing that in most countries the latter are responsible for simultaneously promoting and regulating the former. As stated earlier, world agriculture produces sufficient calories to feed the world. In the USA that figure is roughly 3800 calories per capital. As profit maximizing firms, food companies are motivated to continually increase consumption of their food products; a fact that places their interests in opposition to those of public health. Governments have proven to be equally culpable in all of this, as often the very governmental officials and organizations responsible for promoting public health through food consumption out of one side of their mouth are, out of the other, cheerleading for the food industry and their sometimes less-than-wholesome products.