3. Increased Importance of Actionable Analytics
Ecommerce sites have always relied heavily on analytics, but most of the data they’ve had in the past was rear-facing. In other words, ecommerce webmasters get information after the fact. They can then use this data to make educated choices in the future, but it isn’t exactly real-time decision making.
Things are slowly shifting, though. We’re seeing an increase emphasis on actionable analytics that provide real-time insights. These can be leveraged in the moment to mitigate friction and increase sales numbers.