Instrumental in the development, build out and refinement of the Marquis brand, the fastest growing command bridge yacht line in the world. Introduced 5 new models in 3 years.
Instrumental in the development and installation of a stage gate style new product development process.
Created a product marketing function to focus on product line strategy and management and to front end the new product development process.
Upgraded staff in both sales and marketing to increase the effectiveness of the organization and to provide the business acumen needed to execute revised sales and marketing strategies.
Installed a product life cycle management system to improve competitiveness through better product rollover and market positioning.
Created a market research strategy to provide competitive information to help improve product positioning and competitiveness
Through the development and installation of better metrics and analysis tools improved the discipline in sales execution and market pricing continuity.