Threat
- Tax policy. Normally, tax is 7 % . The hotel is very large , so we have to pay very expensive tax.
- There are many competitors for example The Racha Phuket Resort , Hilton Phuket Acadia Resort and Spa , Mandarava Resort and Spa , Serenity Resort and Residences Phuket , Centara Grand West Sands Resort and etc . These hotel are elegant and is on the same level.There are the same facilities. Some hotel are cheaper and located near the tourist attraction are the same