The St. Regis Bangkok to complete in hospitality industry market with the location, great of standard service and strong image brand factors. The hotel has got a high reputation from the New York and continue famous around the world also having unique selling points for example; the first of hotel to introduce the butler service and the champagne Ritual. However, the room rate quite expensive for local people if compare with competitive hotels. Which are newspaper and magazine for business and hi-end of leisure target group, Moreover online marketing is other way that is famous from now on so the hotel also uses Facebook and Electronic Direct Mail to promote the up-coming promotion of the hotel and notice some hotel activities to repeat guests or member of Starwood Chain (SPG), this way can attract many customers in once time and get varieties of target audience.