strategic plans
overall company plans that clarify how the company will serve customers and position itself against competitors over the next two to five years
purpose statement a statement of a company's purpose or reason for existing
The strategic objective,which flows from the purpose,is a more specific goal that unifies company- wide efforts,stretches and challenger the organization, and possesses a finish line and a time frame.
Strategic objective a more specific goal that unifies company-wide efforts stretches and challenges the organization and possesses a finish line and a time frame